Data Science: Social Data Analytics
Data Science: Social Data Analytics
Bachelor of Science in Data Science: Social Data Analytics Concentration
Top 5 Reasons to Study
Core
Skills
- Apply data science skills to gain deeper insights into the sociological and political aspects of communication on social media.
- Predict emerging trends on social platforms using data you’ve collected and analyzed.
- Influence decisions around social interaction and collaboration in the digital world.
Sample
Jobs
- Social Science Analyst
- Content Policy Analyst
- Intelligence Analyst
- Social Sustainability Data Analyst
- Strategic Communications Analyst
Successful Career Outcomes
Top
Employment
Industries
- Marketing and Consumer Insights: Understanding digital communities and sentiment
- Politics and Campaign Strategy: Tracking political movements and informing campaign strategies
- Public Policy: Analyzing sociological data to inform policy decisions
- Social Research: Studying collective behavior and cultural movements
- Digital Strategy: Shaping digital engagement and managing online communication
Brag
Points
- Study with the best: data science majors at MSU have a median ACT score of 29
- Our students have access to Ptolemy, a 64 GPU NVDIA system dedicated to academic use
- 38% of our Data Science students participate in the Shackouls Honors College
Experiential Learning Opportunities
Capstone Project: You will participate in a two-semester capstone experience where you will be matched with a geoscience faculty mentor as you pursue a meaningful project.
Social Science Research Center (SSRC): A massive resource for social data. Our undergraduates often work as research assistants on grant-funded projects involving public health, safety, and societal trends.
National Strategic Planning and Analysis Research Center (NSPARC): Known for heavy data lifting in workforce and economic development. They offer our students internships and fellowships (sometimes in partnership with the Honors College) to work on predictive analytics for state policy.
Data Science Academic Institute: Our undergraduate researchers work on faculty projects in diverse subject areas, often involving text data.
You will take five hands-on labs that use real data. This builds career-relevant experiential learning directly into your coursework.
Data Science: Social Data Analytics
2025-2026 Major Map
Bachelor of Science in Data Science: Social Data Analytics Concentration
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Student
Testimonial
I was really interested in sociology and statistics, as well as how people exist in society and the data produced from society in general. I wanted to find something that was able to combine my interests in human produced data and analysis, which led me to my concentration.