Marketing
Marketing
Bachelor of Business Administration in Marketing
Concentrations Offered
Integrated Digital Marketing, International Business
Top 5 Reasons to Study
Core
Skills
- Expertise in developing and managing brand identities, positioning, and storytelling
- Data-driven decision-making using analytic tools and digital marketing techniques
- Understanding of financial impacts on marketing strategies
- Knowledge of market research methods and consumer insights
Sample
Jobs
- Digital Marketing and Social Media Management
- Advertising and Public Relations
- Sales and Business Development
- Consumer Insights and Market Research
- Product Management
Successful Career Outcomes
Top
Employment
Industries
- Belk
- Wal-Mart
- Kohls
- International Paper
- Target
Brag
Points
- Our students explore branding and marketing abroad through programs in London, Costa Rica, France, Argentina, Iceland, Italy, and Greece.
- Our courses include Live Cases with industry partners, Conscious Marketing with NOLS, and Strategic Brand Management projects, giving you hands-on professional experience.
Experiential Learning Opportunities
Through Live Case courses, you'll collaborate with industry partners like Terra Delyssa, a premium extra virgin olive oil brand rooted in family heritage and sustainability, and Normal, a trail running and hiking gear company committed to minimal environmental impact. These classes offer a deep dive into marketing operations by visiting company locations - covering everything from product development and pricing strategies to promotion and sales execution.
Spotlight
Jaren Lee, a marketing student, served as the lead intern on Coca-Cola’s Customer Sales and Marketing team, where Lee led major projects focused on data organization and partner engagement. The team developed an interactive internal website that replaced a 200+ slide PowerPoint, reducing search time by 80% and streamlining access to partner insights. They also created a viral stewardship template to help partners replicate Coca-Cola’s most successful programs. Throughout the internship, Lee collaborated with major brands like AMC, Universal, and college campuses, and even attended meetings with executives from Chipotle and QuikTrip. Now a rising senior, Lee is applying for full-time roles in business and sports business with companies like McKinsey, Deloitte, and Amazon.
Marketing
2025-2026 Major Map
Bachelor of Business Administration in Marketing
Get the Courses You Need
Hands-On Learning
Connect with Community
Explore the World
Launch Your Career
Alumni
Success
Vanessa Velasquez, a 2017 marketing graduate of Mississippi State University’s College of Business, has built an impressive career at the intersection of innovation and national service. After early leadership roles with companies like Amazon and Apple, Velasquez was selected as a prestigious White House Fellows Program fellow, where she worked directly with the Secretary of the Navy on major initiatives including military education strategy and policy development. Today, she serves as Chief of Service Partnerships with the Defense Innovation Unit, helping integrate emerging technologies across U.S. military branches.
Student
Testimonial
Majoring in Marketing has opened up valuable opportunities for me, such as joining the American Marketing Association, where I've gained industry insights and built lifelong connections. It has also prepared me for internships that are helping to establish a strong foundation for my future career.